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About Sapphire
Holiday & Theme Parks
Industry Expertise
Holiday and Theme parks have imbibed several conceptual and operational breakthroughs that have been successfully integrated into other kinds of leisure facilities and activities. Service activities comprise a significant component for these sectors, both in the satisfaction they generate in the customer and in their role in generating revenue.
In Holiday and Theme parks, stores are located within major attractions to sell related merchandise. Sales at such stores form a significant portion of theme park profits. Typically, store sales depend upon visitor flows through the attraction, customer satisfaction with the attraction, and the merchandise at the store. In addition, such stores constitute a unique retail environment, as visitor flows to attractions can be managed and stores are not competitors, but belong to the same parent company. This calls for a robust system to increase store sales by interfacing park operations, which manages visitor flows by setting schedules and capacity of attractions, with the store-level merchandising process, which determines which and how much product to order.
To back up these front end solutions it is imperative that flexible and integrated back office solution is in place to cope with the demand.
The Holiday and Theme Park sector is also dynamic and travel companies regularly face pressure to adapt to new situations. Our financial management solutions for the holiday and theme park sector are proven and offer:
- A proven international financial management solution covering general ledger, multi-currency, sales, purchasing, budgeting, reporting and much more with remote access
- Seamless and live back office integration to front solutions such as box office, retail, reservation solutions whether packaged or bespoke.
- Solutions for Web based Procurement to control spend and getter better visibility on committed expenditure.
- Budgeting & Forecasting software to analysis seasonal trends and utilisation enabling better decisions for the future.
- Extensive reporting and analysis capabilities - allowing companies to report by product, revenue stream, attraction, date, region, department, customer and more.
- Allocations of revenue and cost in order to establish true profitability by each revenue stream.
Some of our travel sector case studies:
For more information, please contact us.














