Broadcasting and Cable TV

Industry Expertise

Regular growth has been the hallmark of the global broadcasting and cable TV industry for a number of years; it has become a multi-billion dollar market. Subscriptions are the major source of revenue comprising some 39% of market value. However, Datamonitor, the industry research specialists, states that growth will decrease during the next five years. Sapphire believes those broadcast and cable TV companies throughout the world that invest in the right business management applications now will be in a better position to compete over the next five to ten years.

Because all broadcast and cable TV is extraordinarily competitive and subject to on-going change and regulation, a Sapphire application that covers the back office will give staff the time to devote to essentials including signing up more subscribers and advertisers so market share and revenues grow.

Sapphire applications provide broadcast and cable companies with the following benefits.

Proven integration potential: contains links to a group of billing systems.

Scalability: able to deal with high transaction volumes.

Excellent analysis capabilities: as, for example — profits according to department, campaign, revenue streams and subscribers and billing according to town, area, region and audience demographics.

Opportunity Management: built-in ability to administer contract negotiations and sponsorships arrangements.

Workflow Management: automatic alerts for contract expiration dates, billing prompts, expenditure and authorizations.

Alerts Management: dashboard reporting makes views available including, but not limited to, high value orders, debts of more than 60 day duration.

International Capabilities: multi-lingual, multi-currency features available for international rollouts.

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