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Sport & Leisure Related Posts

Using Technology to Keep an Eye on the Ball

Find out how technology can boost visibility and profitability across the sporting world and if it's time to review your back office systems.

Paddy Power Betfair places its bets on Infor SunSystems

The gambling and betting industry is a competitive marketplace and maintaining a customer-centric view is imperative to staying ahead. International, multi-channel betting and gaming group, Paddy Power Betfair, recognised the value in moving away from its aging internal infrastructure and investing in a more centralised cloud hosting platform. Faced with disparate systems and a complex number of applications, Sapphire worked with the company to implement Infor SunSystems, hosted on Sapphire Anywhere, after it was identified as the ideal solution for the group. It provides a real-time view of data across the organisation and delivers insights for understanding customer behaviour, invaluable for differentiating against the competition.

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