The Netalogue e-commerce platform has made a significant positive impact on Maxxis' operations. There has been substantial growth in the online channel and business processes have been streamlined.
Improved customer experience with multiple self-service functions for ordering and managing trade account
Complex catalogue of vehicle related parts & accessories
Best fit with existing systems and processes
To improve the customer experience when ordering, and implement a system that integrated with the company’s existing SAP Business One solution.
SAP Business One & Netalogue B2B e-commerce platform
For more than four decades Maxxis International have provided high-quality tyre products for cars and light trucks, bicycles, motorcycles, ATVs, trailers, karts, industrial and lawn and garden care. With distribution in approximately 170 countries, Maxxis knows that attracting and retaining clients requires continuous innovation and are highly committed to retaining lifelong customers by providing the best products and the finest service.
Maxxis chose to reinvest in its B2B e-commerce facilities in 2013. The team selected an enterprise Netalogue™ B2B e-commerce platform from Sapphire to integrate with the SAP Business One ERP system which was already in operation.
For Maxxis it was essential to provide its trade customers with an online platform which provided quick and easy ordering, whilst introducing full customer self-service features. These included useful facilities such as:
Allowing larger customers to manage their own requisition work flows
Setting up scheduled orders, managing back orders, viewing complete order histories
Printing copy invoices, statements and even making account payments online
Maxxis operates SAP Business One, and a vital aspect of their B2B e-commerce system’s success can be attributed to the comprehensive, secure alignment and integration with SAP.
All of the the Maxxis e-commerce B2B portals and web stores benefit from information which is derived directly from the ERP system, making it accurate, quick to update and very efficient to manage.
Easy B2C ordering but with all the B2B extras
A major aspect of the e-commerce integration is the simplicity of the parts catalogue and ordering process.
Despite the e-commerce portal’s ability to support complex business accounts, trade price discount handling and requisition workflows, it still bears a striking resemblance to regular shopping websites that everyone is familiar with.
Adam Sidwell, IT Manager of Maxxis UK, said the benefits of the new ecommerce platform are already clear.
“Our ecommerce goal was simple - to provide our customers with the very best ecommerce facilities available anywhere in the markets we compete in.
“The Netalogue ecommerce platform, coupled with the team’s full understanding of our strategic needs, has made a significant positive impact on our operations. We have not only streamlined and automated key business processes but also delivered substantial growth in the online channel.
“We’ve had such success with the Netalogue platform we are now in the process of utilising their B2Channel options so we can also help our resellers and agents sell more by helping them capitalise on our ecommerce technologies also,” Adam concluded.
One of our team will be in touch shortly.