The gambling and betting industry is a competitive marketplace and maintaining a customer-centric view is imperative to staying ahead. International, multi-channel betting and gaming group, Paddy Power Betfair, recognised the value in moving away from its aging internal infrastructure and investing in a more centralised cloud hosting platform. Faced with disparate systems and a complex number of applications, Sapphire worked with the company to implement Infor SunSystems, hosted on Sapphire Anywhere
, after it was identified as the ideal solution for the group. It provides a real-time view of data across the organisation and delivers insights for understanding customer behaviour, invaluable for differentiating against the competition.