Established in 1920, Eddie Bauer is one of the preeminent brands and widely admired companies in the world. They pride themselves on delivering high-quality products to help people live their life’s outdoor adventures. As Eddie Bauer’s German customers progressively moved to using their catalogue and website (as opposed to shopping in-store), the company established initiatives to ensure they could transition with their customers and maintain close relationships. This would build long-term customer value and contribute to further brand loyalty. To gain the agility to keep pace with customers in evolving channels, Eddie Bauer adopted SAP Business One to underpin their operations across multiple departments.
In the case study video below, Eddie Bauer management highlights how SAP Business One represents a sea of change in Eddie Bauer’s operations and how simple it was to achieve.
Just three months after implementing SAP Business One, all levels of Eddie Bauer’s non-technical business users realised benefits from fast access to the data they needed to perform their daily routines and summary reporting. Management credits the fast results to SAP Business One’s intuitive nature, stating that users like the system because “it looks and feels like Microsoft Windows,” enabling everyone to both use and model workflows with minimal training.
Despite many Eddie Bauer employees initially feeling wary about moving away from their legacy business systems, which they had relied on for years, employee adoption soared when people realised the benefits of data and process unification. Specifically, the company discusses three critical improvements:
Having unified data for all departments managed in a single location
Gaining optimal transparency across functions for all relevant business processes
Utilising process customisation to suit the way people work
In the video, system users discuss the value of combining data and processes related to merchandising, planning, and product development into one system.
Eddie Bauer leveraged the SAP Business One expertise of Sapphire Systems to quickly overcome gaps between their legacy business systems and SAP Business One. Beyond Sapphire’s in-depth knowledge of Business One customisations and extensions, Eddie Bauer credits their smooth system transition to Sapphire’s comprehensive implementation planning and willingness to collaborate with other consultants. Today, wherever Eddie Bauer customers are, SAP Business One enables the company to be with them.
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