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Having been a Sapphire customer for ten years, Paddy Power Betfair found that continued upgrades to the company’s various business systems wouldn’t be possible on the current infrastructure.

Faster system speed

Ability to eliminate ageing infrastructure

Third party system integration


To upgrade and migrate the company’s various software solutions from aging internal infrastructure to a cloud platform.


Infor SunSystems hosted on Sapphire Anywhere


Paddy Power Betfair was formed in 2016 from the merger of two of the fastest-growing online betting operators in the world - Paddy Power plc and Betfair Group plc. Paddy Power is an international multi-channel betting and gaming group widely seen as one of the most distinctive consumer brands in Europe. Betfair is an innovative online betting and gaming operator which pioneered the betting exchange in 2000, changing the landscape of the sports betting industry.

"I have a lot of admiration for those staff at Sapphire who were key to this process"
Patrick Brown Finance Systems Manager

The need for change

Having been a Sapphire customer for ten years, Paddy Power Betfair found that continued upgrades to the company’s various business systems wouldn’t be possible on the current infrastructure.

Patrick Brown, the Finance Systems Manager for Betfair, said the sensible option was to host their applications. 

“Our infrastructure here had aged, and while we could have upgraded internally, we took the decision to host our solutions externally because it’s beneficial having someone else manage our infrastructure, apply patches and more,” he said.

Sapphire was already supporting Infor SunSystems and iPOS for the company, so Patrick said the Sapphire Anywhere cloud hosting platform was the obvious choice based on the positive relationship between the two companies.

Experience with Sapphire

“We have a ten year relationship with Sapphire. They are one of the market leaders and the team knows Paddy Power Betfair, so it didn’t make sense to change that and risk a bad relationship with a different vendor. We had confidence Sapphire would efficiently deliver and support a cloud environment. Also, it was a big benefit for the same company to host and support our applications, because then their staff know where to go internally to resolve issues.

“There were various stages to the implementation. Sapphire handled the process professionally, and got the environment up and running quickly, although migrating the applications was a bit trickier due to the number and size of our databases and the fact that we utilise numerous applications - Infor SunSystems, Importer, Vision Q&A, iPOS and XMPro. We can now look to decommission the old environment,” he said

Benefits of working with Sapphire

According to Patrick, the biggest benefit the company had noticed so far was an improvement in the speed of the system, and he was happy with Sapphire’s service and support along the way.

“I have no issues with the Sapphire cloud solution, in fact I have no hesitation recommending Sapphire purely on reputation alone. I have had a good experience with the company over the years, whenever I need help it is forthcoming and the advice is accurate,” he said.

“The majority of our SunSystems and iPOS users are actually based in the USA and Italy, so we are hosting different countries and time zones. What I like about Sapphire is they practically offer 24 hour support, there is always someone you can usually reach overnight and get a prompt response.

“Because we run a lot of applications in the cloud we are probably one of Sapphire’s more complex customers, but it’s all running pretty smoothly now, and I have a lot of admiration for those staff at Sapphire who were key to this process,” Patrick concluded.

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