In the past century, the Fourth of July has become a staple in the American household as a day to celebrate the declaration of Independence and establishment of the United States of America – and what’s more American than capitalism with a side of fireworks?
This holiday presents a key opportunity for multiple businesses to entice Americans all over the country to leave their homes (or get things delivered to them through services like Instacart or Shipt) and spend some serious cash on their items. Some of the biggest winners on this holiday are retailers (with both firework sales as well as every other company that runs a promotion for the day) and food & beverage providers, especially businesses that sell hamburgers, hot dogs, and beer. Let’s look at the different categories and see how they fared this year.
Fireworks sales see their biggest numbers around the United States on the Fourth every single year. No other holiday has the same excitement around the personal use of what’s called “consumer fireworks” – those that can be deployed by amateur participants at their homes, not the big pyrotechnic ones one can see at great distances, also known as display fireworks. According to USA today, the sale of the lightening props combined topped $1.3 billion nationwide for 2019, a surge in earnings that was projected in advance of the holiday. Despite the number of injuries (usually caused as a result of little precaution) which has remained stable for two decades, there hasn’t been any lack of motivation among buyers, as evidenced by the fact that the industry has nearly tripled in size in the past 20 years.
As happens with most holidays, the bulk of the purchases for the desired products happens within two weeks of the day, meaning manufacturers and distributors have to ensure their operations can handle the expected order loads and deliveries to retailers and customers alike. Dealing with an entertainment device that literally entails “playing with fire” also creates an incredible challenge for manufacturers to ensure they properly label and track the shipments in case a recall is needed, as was the case this year for several brands. In these instances, it’s imperative to count on a solution that, among other things, promises state-of-the-art batch control and traceability.
It’s no secret that Americans really like their hot dogs, especially on Fourth of July, which is why annual sales of the wieners leading up to the big day reach upwards of 150 million units. This number continues to grow each year, and it’s interesting to note that there’s a definitive state ranking showcasing which city consumes the highest number of hot dogs (spoiler alert: it’s not Chicago, as they like to claim). Even though many food providers remain open through the holiday, Costco is one of the most surprising to actually take the day off. Could it be because they lose money on their hotdog sales?
Burgers don’t lose any traction during this day either, as it’s said that Americans consume two burgers per every hot dog grilled. Whenever food is part of the equation, it’s imperative to have good quality control as well as real-time inventory and stock views, which makes this solution the perfect ally during holidays when the production has to meet peak demands, food items need to meet regulation standards, and remain fresh for consumption when they’re meant to be used.
It’s 2019 and all Americans know that a holiday is usually a great time to buy something they’ve been wanting for a while but were waiting for a sale to acquire, and Fourth of July is no different. From videogame equipment to appliances and many other items, Independence Day might just score you that item you’ve had in your shopping cart waiting for a coupon to arrive for it. The one thing you can pretty much guarantee won’t make it onto the discount list is to be expected: grills. This holiday (aside from Memorial Day and Labor Day) is one of the biggest opportunities for retailers to sell these en masse, and as expected they did not reduce the price on most brands and models of grills, unless they were actively trying to get rid of an older model.
In any case, holidays always prove to be a seasonal peak in sales and business value, and its in the best interest of companies who want to make a profit to look at their catalogs in advance and use insights and analytics to anticipate shopping trends and buyer behavior. This is the best way to secure not only a period of positive sales results, but also to establish a relationship with a loyal buyer, encouraging them to come around for the remainder of the year’s holidays.
Now that you’ve seen what a holiday can do for a business whether it’s on the food and beverage, warehouse and distribution or retail side, don’t get left behind for the next holiday, and set your business up for success with the right portfolio of solutions that include smart insights and connected analytics to give you and your customers the ultimate holiday experience. Contact us for more.
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