Select Your Region

By continuing to use you will be agreeing to the website Terms and Conditions, the Privacy Policy, and the Use Of Cookies while using the website.


The Netalogue e-commerce platform has made a significant positive impact on Maxxis' operations. There has been substantial growth in the online channel and business processes have been streamlined.

Improved customer experience with multiple self-service functions for ordering and managing trade account

Complex catalogue of vehicle related parts and accessories

Best fit with existing systems and processes


To improve the customer experience when ordering, and implement a system that integrated with the company’s existing SAP Business One solution.


SAP Business One & Netalogue B2B e-commerce platform


For more than four decades Maxxis International have provided high-quality tire products for cars and light trucks, bicycles, motorcycles, ATVs, trailers, karts, industrial and lawn and garden care. With distribution in approximately 170 countries, Maxxis knows that attracting and retaining clients requires continuous innovation and are highly committed to retaining lifelong customers by providing the best products and the finest service.

Maxxis chose to reinvest in its B2B e-commerce facilities in 2013. The team selected an enterprise Netalogue™ B2B e-commerce platform from Sapphire to integrate with the SAP Business One ERP system which was already in operation.

Beyond the basket experience

For Maxxis it was essential to provide its trade customers with an online platform which provided quick and easy ordering, whilst introducing full customer self-service features. These included useful facilities such as:

  • Allowing larger customers to manage their own requisition work flows 
  • Setting up scheduled orders, managing back orders, viewing complete order histories 
  • Printing copy invoices, statements and even making account payments online

In-depth ERP integration & control

Maxxis operates SAP Business One, and a vital aspect of their B2B e-commerce system’s success can be attributed to the comprehensive, secure alignment and integration with SAP. All of Maxxis' e-commerce B2B portals and web stores benefit from information which is derived directly from the ERP system, making it accurate, quick to update and very efficient to manage.

Further benefits include, easy B2C ordering but with all the B2B extras and the simplicity of the parts catalogue and ordering process from the e-commerce integration.

Despite the e-commerce portal’s ability to support complex business accounts, trade price discount handling and requisition workflows, it still bears a striking resemblance to regular shopping websites that everyone is familiar with.

Solution features

  • Secure login portal for pre-approved trade stockists – the ordering facilities recognize buyers and dynamically present functionality that is relevant to their skill-set and requirements 
  • Fast catalog searching with product selection filters 
  • Support for promotions, trade stockist news and other communications 
  • Personalized order pads to speed up repeat ordering 
  • Real-time order histories and other customer ‘self-service’ options 
  • White label configurator enables Maxxis to deploy additional portals as required 
  • Comprehensive SAP Business One ERP integration

System benefits

  • Excellent customer uptake – the new B2B e-commerce portal has seen significant user growth of over 60% since launch
  • Increased customer convenience, customers now have flexible ‘self-service’ facilities that cover ordering and management of their trade account 
  • New, efficient processes have been delivered in record time 
  • Such has been the success of the new portal that Maxxis are now deploying additional e-commerce portals pre-loaded with Maxxis products for its own clients and channel partners

Adam Sidwell, IT Manager of Maxxis UK, said the benefits of the new ecommerce platform are already clear.

“Our ecommerce goal was simple - to provide our customers with the very best ecommerce facilities available anywhere in the markets we compete in.

“The Netalogue ecommerce platform, coupled with the team’s full understanding of our strategic needs, has made a significant positive impact on our operations. We have not only streamlined and automated key business processes but also delivered substantial growth in the online channel.

“We’ve had such success with the Netalogue platform we are now in the process of utilizing their B2C channel options so we can also help our resellers and agents sell more by helping them capitalize on our ecommerce technologies also,” Adam concluded.

Contact Us

Thank you!

One of our team will be in touch shortly.

By submitting your details you consent to Sapphire Systems emailing you with marketing and event information in line with our Privacy Policy.

You can withdraw your consent at any time.